Bigger and Better Together.
Partner with Triad to reach behavioral and mental health, nursing, and allied-health professionals at every career stage, through co-marketing, revenue share, and joint content.
Who partners with Triad?
Three different kinds of organizations partner with Triad — different goals, different partnership models, the same behavioral and mental health audience.
Associations & Membership Organizations
National and state associations and other professional bodies serving behavioral and mental health clinicians.
You serve clinicians as members. We help you serve them better.
- Member-benefit pricing on Triad CE, exam prep, and certifications
- Revenue share on member education spend
- BHT podcast partnerships + content distribution to your members
Healthcare Tech & Service Partners
EHRs, practice-management tools, billing & accounting platforms, and supervision tools serving behavioral and mental health practitioners.
You sell to behavioral and mental health clinicians. We're already where they are.
- Reach behavioral and mental health clinicians already in their career, no audience-building required
- Co-marketed campaigns to shared audiences via email + podcast
- Exclusive partner pricing for Triad members, built-in conversion lift
Referral-Source & Health-System Marketers
Senior-living operators, hospice programs, hospital systems, treatment centers — organizations who need to stay top-of-mind with the clinicians who refer to them.
You don't sell to clinicians. But you need them to remember you.
- CEU Watch Parties — host CE events for your referral sources, in person at your facility, branded by you
- CE Coupon programs — give referral partners free CE credits as a relationship builder
- Branded promotion — flyers, planning guides, and execution support
Reach. Revenue. Resources.
Companies serving behavioral and mental health professionals struggle to reach the audience cost-effectively. Triad turns 50 years of trust into your distribution: 225K+ behavioral and mental health professionals, 300+ podcast episodes, and 160K+ annual job searches.
Reach
The largest behavioral and mental health audience in the U.S.
- Triad audience. 225K+ students and professionals across psychology, social work, MFT, counseling, ABA, addiction counseling, and nursing.
- Behavioral Health Today. 250K+ podcast downloads across 300+ weekly episodes — sponsorship and content placement.
- Jobs Marketplace. The largest behavioral and mental health job board, 160K+ annual searches.
Revenue
Revenue share models + exclusive partner pricing for Triad members.
- Co-branded promotions. Joint marketing to shared audiences via email, podcast, and member channels.
- All-Access CE. 2,300+ CE hours across the AATBS, CE4Less, NurseCE4Less, and CEU Creations brands.
- Revenue share. Performance-based partnerships for content, services, and education co-marketing.
Resources
We give your audience the resources you provide, and we give you reach.
- Triad Community pages. Digital billboards for your organization, visible across the behavioral and mental health professional audience.
- Private groups. Supplement your internal communications with Triad-hosted member-only spaces.
- Branded content placement. Co-marketed articles, CE coupons, and member-only resources distributed through Triad's channels.
Why partner with Triad.
One Partnership. Twelve Brands.
Partner once. Access all twelve Triad brands — AATBS, The Wellness Institute, CE4Less, NurseCE4Less, CEU Creations, Academic Review, Gerry Grossman Seminars, Taylor Study Method, cnaZone, NHAzone, HealthInService, and HCAzone — under one workforce platform.
Built Exclusively for Behavioral and Mental Health, and Nursing Professionals.
Built for psychologists, social workers, MFTs, counselors, BCBAs, RBTs, addiction counselors, and nursing professionals — the largest audience exclusively focused on this niche, with 50 years building trust in it.
From Aspiring to Retiring.
CE, podcast, jobs marketplace, community, and exam prep — multiple touchpoints to reach the same clinician across their career arc. Most competitors offer one channel.
We won't be able to resolve our nation's mental health and substance use crisis until organizations have the resources to attract and retain staff in a competitive marketplace. This partnership with Triad will help achieve that by providing National Council members with the tools to recruit, retain, and develop talented staff.
The Triad Community — your direct line to behavioral and mental health clinicians.
The professional resource for behavioral and mental health, where your audience already lives. Profiles, jobs, content, and discussion.
Triad Community
The hub for behavioral and mental health professionals — education, community, and career resources, free for members.
Triad Community is where 225K+ behavioral and mental health clinicians come for jobs, peer discussion, and career resources. As a partner, your products, content, and offers reach this audience through dedicated company pages, group sponsorships, and co-branded resources.
- Company pages — digital billboards visible to every Triad member
- Private groups — host your own member-only spaces or sponsor existing ones
- Branded content placement — articles, CE coupons, and member-only resources distributed through Triad's channels
Audience: 225K+ behavioral and mental health students & professionals. Behavioral Health Today podcast: 250K+ downloads across 300+ episodes. Jobs Marketplace: 160K+ searches annually.
Triad Community, at a glance
- Audience
- 225K+ behavioral and mental health students & professionals
- Channels
- Company pages, groups, jobs, content
- Podcast
- BHT, 250K+ downloads, 300+ episodes
- Reach
- Email, web, podcast, jobs board
- Pricing
- Custom partnership models
Behavioral Health Today Podcast
250K+ downloads across 300+ episodes, weekly cadence. Sponsor episodes, place ads, contribute guest content.
Jobs Marketplace
The largest behavioral and mental health job board. Industry-specific filters (age groups, diagnoses, modalities). 160K+ annual searches.
Continuing Education
Co-marketed CE through AATBS, CE4Less, and CEU Creations. Distribute your educational content to the right audience.
From signed agreement to first co-branded launch: ~30 days.
Discovery call
30 min with a Partnership Director to scope your audience, goals, and partnership model.
Custom plan
We design a partnership: revenue share, co-branding, content distribution, podcast placement.
Provisioning
Co-branding setup, content / discount integrations, BHT podcast schedule, 2–3 weeks.
Launch & training
Joint launch announcement, monitoring, and quarterly business reviews.
Custom partnership models, revenue share or fixed-fee.
Partnership models scale with reach goals: podcast sponsorship, content distribution, co-branded products, revenue share, or hybrid. Most partners launch in 30 days.
How partners use Triad.
Relias has long invested in developing education that's not only clinically sound, but also relevant and engaging for those working in behavioral health care. This partnership with Triad brings added depth and flexibility to the learning experience. By combining our evidence-based content with their live instruction and exam prep, we're here to support professionals from their first licensure through every stage of their careers.
At the heart of The Trust's partnership with Triad is a shared mission: providing mental health professionals with support that evolves with their careers. Whether mastering the exams or managing risk in practice, we are united in empowering this community with the tools and confidence they need to thrive.
Build a partnership with Triad.
Tell us about your organization and goals — a Triad Partnership Director will be in touch to scope your partnership.
Become a Triad Partner
30-minute consultation · Custom partnership models · No commitment
Ready to grow with Triad?
Partner to expand your impact and strengthen the mental health community.
Become a Triad Partner →